The official The Devil Wears Prada 2 trailer is trending today because it delivers the most replayed line in one beat: Miranda looks at Andy and asks, “Who is this?”
It’s the kind of instantly-quotable, workplace-power moment that fuels memes—while the trailer also teases a bigger story: Runway’s future now depends on a new advertising reality, and the old hierarchy is about to get tested.
The official trailer for The Devil Wears Prada 2 dropped Feb. 1, and it wastes zero time reminding everyone why Miranda Priestly still runs the internet.
In the new clip, Andy Sachs walks back into Runway Magazine—and Miranda turns, barely looks at her, and asks: “Who is this?”
That single moment is why the trailer is everywhere right now: it’s a sharp, instantly shareable twist on a relationship fans thought was settled.
Key facts (quick read):
- Release date (US): May 1, 2026
- Trailer length: 90 seconds
- Returning leads: Meryl Streep, Anne Hathaway, Emily Blunt, Stanley Tucci
- Director / writer returning: David Frankel + Aline Brosh McKenna
- Vibe + locations: New York to Milan, with big travel/fashion set pieces
- Trailer needle-drop: Madonna’s “Vogue”
The trailer’s structure is built like a runway walk: quick cuts, high-status entrances, and escalating tension.
Nigel’s voiceover frames Runway as bigger than a publication—more like a global brand that keeps pulling the same people back into its orbit.
Then the reunion lands. Andy introduces herself—again—while Nigel jokingly reduces her to “one of the Emilys,” calling back to Miranda’s habit of steamrolling assistants.
It’s funny, but it’s also a warning: in Miranda’s world, power decides what (and who) counts.
The trailer keeps widening the scope: helicopter beats, Milan glamour, and a glossy travel montage that screams “this isn’t just a sequel—it’s an event.”
That matters for Discover because audiences aren’t only reacting to nostalgia; they’re reacting to scale, style, and a clear conflict you can understand in seconds.
Emily’s return is the other viral engine. The trailer puts her face-to-face with Andy and leans into the tension immediately.
And it ends on a new status bomb: Andy says she’s Runway’s new features editor, and Emily shuts it down on the spot.
So what’s the unique angle here—why does this matter right now?
Because the sequel isn’t only about fashion. It’s about who controls relevance when the media business shifts. Reporting and early summaries describe a story shaped by the decline of traditional print and the fight for advertising money—exactly the kind of pressure that changes alliances fast.
That theme hits in 2026 because audiences have lived through it. Entire industries have watched gatekeepers lose leverage, then scramble to keep the spotlight.
And the trailer turns that into character drama: Miranda’s authority is the brand, Emily’s power is the money, and Andy’s return threatens the balance.
There’s also a second, very current reason the trailer is popping: fashion culture is ready to treat this like a “go to the theater dressed up” moment. Anne Hathaway has been encouraging fans to make screenings a style event—an idea that’s already spreading beyond movie pages into lifestyle coverage.
That’s a Discover-friendly combo:
- A recognizable title people quote.
- A trailer with a clean, meme-able twist.
- A real-world “participation” angle that makes the release feel bigger than a movie.
The bottom line: the trailer doesn’t try to recreate 2006. It updates the stakes.
And it plants the question fans will argue about for months: Did Miranda truly forget Andy—or is she rewriting the story on purpose?