Netflix has unveiled the first trailer for Harley Davidson & The Marlboro Man (2025), a gritty, high-octane reimagining of the 1991 cult classic. Directed with cinematic flair and starring Jason Momoa as Harley, Tom Hardy as the Marlboro Man, and Dwayne “The Rock” Johnson as the ruthless antagonist, the film promises to be one of Netflix’s boldest original action projects yet.
The trailer sets the tone with roaring motorcycles against endless desert highways, a voiceover declaring that “loyalty is the only currency left,” and sweeping visuals that fuse modern Western grit with sleek biker spectacle. Momoa’s Harley rides with raw charisma, Hardy’s Marlboro Man embodies quiet menace, and Johnson delivers a towering presence as a crime lord who controls the streets through fear. Together, Harley and Marlboro strike back with speed, steel, and firepower, leading to explosive confrontations, neon-lit shootouts, and thunderous motorcycle chases.
Netflix is reported to have invested heavily in the project, with an estimated budget of $120–150 million, putting it among the platform’s biggest action releases. The investment reflects Netflix’s ambition to compete head-to-head with theatrical blockbusters while keeping audiences locked into its streaming ecosystem. The film is slated for a late-2025 worldwide release, with a simultaneous rollout in over 190 countries.
Industry analysts are already calling the film a potential streaming success, thanks to its star-studded cast, international appeal, and genre blend of brotherhood, betrayal, and action spectacle. With Momoa’s global fan base, Hardy’s critical acclaim, and Johnson’s massive box-office pull, Harley Davidson & The Marlboro Man (2025) is positioned to be a breakout hit, potentially rivaling Netflix action juggernauts like Extraction and Red Notice.
The trailer closes with the tagline:
“Ride hard. Stand tall. Never back down.”
With its blend of explosive set-pieces, emotional grit, and larger-than-life stars, Harley Davidson & The Marlboro Man (2025) looks set to ride straight into the spotlight as one of Netflix’s most ambitious and talked-about releases of the year.
